2011 is pretty much done and dusted and doing as we do at this time of the year we partake in a bit (or a lot) of bar, pub and club lurking / foot stomping and so forth.  Great to see a big beer brand like HEINEKEN promoting moderate and responsible drinking and it couldn’t come at a better time of the year. See the video above. This platform is an integral part of the award-winning ‘Open Your World’ global campaign, which celebrates and encourages aspirational behaviours among adult consumers. HEINEKEN has chosen to launch the campaign in the festive season to maximise the relevance, attention and impact of the message.

The advert / video: A slight smattering of cheese but I think they have the formula right. This good looking chap abstains from getting lick-the-floor intoxicated and then proceeds to have an awesome night ending in, yes, you guessed it, getting the girl. Nice.

Stay within your limits to experience everything the night has to offer, right up to its awesome ending.

Now only if I can get some of my friends (you know who you are) to tackle their nights out like this. Want to get on the wagon, next time you make it to sunrise take a photo and tweet it out with the hashtag #mysunrise.

This post sponsored by HEINEKEN