Tag Archives | Plett
Portable Propaganda
I am in the process of doing a client illustration that will be used on some of their marketing material including their vehicle signage. This got me thinking about a vehicle wrap I was commissioned to do a bunch of years back and how successful that “campaign” has been to this day (I see that car around all time, you cant’ miss it). If done properly, vehicle signage is a remarkably effective marketing tool.
Coincidently I was recently forwarded some info concerning vehicle signage.
The Power of Portable Propaganda via SitePoint > Excerpt:
How often have you driven alongside a car or truck bearing company signage? Just about every day, right? Well, there’s a reason for it: brand signage is a great mobile advertisement. Never contemplated putting a decal on your car before? I recommend you reconsider. How often have you looked up a web address spotted on a car in front of you at the traffic lights, or recalled a company because you’ve seen their vehicles on the road? I have plenty of times.
But first, consider the image your car sends out. If you own an old clapper of a car, or a very sporty, new luxury car, think about your market. A bomb on the road may send the message that your services are cheap and nasty, or that you’re unsuccessful at what you do; similarly, if you drive a very fancy car, you may be construed as being too expensive or over the top.
If, however, your vehicle is somewhere in between, you may have just the right mobile billboard for your business.
So what should you put on your car? Well, I’ve seen plenty of examples featuring just the URL, but these don’t relay what the business does, unless your web address lists your main service. I’ve also seen a lot of vehicles with a business name only, so I’ve had no idea of what they do or how to contact them.
Here’s the minimum you should have: your business name, logo, product or service, and website address. Remember, though, that most drivers don’t want to read a novel on the back of your car — so keep it succinct.
New York Times Style Magazine on Google’s Doodles
The New York Times Style Magazine’s article on why Google’s corporate iconography is a 21st-century masterpiece.
…The same can be said of Google’s doodles, most of which are in the cutesy style of illustration that design purists loathe. That’s its strength. How can someone be trying to con you by commemorating the birthday of Isaac Newton with an animated apple falling off a tree, or Jackson Pollock’s with “Google” scrawled in a “drip painting”? It’s so gauche that it must be guileless. “Sometimes those doodles are downright corny,” said Michael Bierut, a partner in the Pentagram design group. “But they’re also surprising, charming and memorable. Like any holiday gift, it’s the thought that counts.”
The realities of living and working in the Garden Route of South Africa
No secret that I love living in Plettenberg Bay / The Garden Route. “Handmade” wrote a great post about the realities of living and working in the Garden Route of South Africa (excerpt > head on over there to read the whole thing):
The Garden Route is in my opinion the best place to live in South Africa. Its a mind shift once you move down. Its almost as if the big city, after 6 months becomes this other planet where you used to live, but never had a life and for the life of you, you can’t imagine why and how you were fooled by the illusion that success is a big house, a car and a high paying job.
via South Africa Garden Route Forum – Want to buy a business.
one2love logo featured on thedesigninspiration.com
My personal logo is still making the rounds. This time it is featured on design inspiration web thedesigninspiration.com
What is thedesigninspiration site? In their own words:
The Design Inspiration is created by a group of designers who are seeking various design inspiration every day.
To make every designer’s life easier, we decided to feature the best logos, illustrations, websites, photos and patterns from the most talented designers around the world. And we would like to make sure you are getting the fresh and top quality design inspiration daily.
If you are looking for inspiration this is a must visit.
About
Samuel Sampi Kamffer AKA one2love. I am a graphic designer (pixel pusher, doodler, picture technologist)… mostly. I create both personal and commercial work that includes art, photography, illustration and design. The best ideas are the uncomplicated ones – simply put… make it look good and make it work. I live in Plettenberg Bay, South Africa, [...]
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