This one is a long time coming… Sixty40 Issue 11 just went off to print. Sorry for the long wait you ravenous dogs!

I am in the process of doing a client illustration that will be used on some of their marketing material including their vehicle signage. This got me thinking about a vehicle wrap I was commissioned to do a bunch of years back and how successful that “campaign”  has been to this day (I see that car around all time, you cant’ miss it). If done properly, vehicle signage is a remarkably effective marketing tool.

Coincidently I was recently forwarded some info concerning vehicle signage.

The Power of Portable Propaganda via SitePoint > Excerpt:

How often have you driven alongside a car or truck bearing company signage? Just about every day, right? Well, there’s a reason for it: brand signage is a great mobile advertisement. Never contemplated putting a decal on your car before? I recommend you reconsider. How often have you looked up a web address spotted on a car in front of you at the traffic lights, or recalled a company because you’ve seen their vehicles on the road? I have plenty of times.

But first, consider the image your car sends out. If you own an old clapper of a car, or a very sporty, new luxury car, think about your market. A bomb on the road may send the message that your services are cheap and nasty, or that you’re unsuccessful at what you do; similarly, if you drive a very fancy car, you may be construed as being too expensive or over the top.

If, however, your vehicle is somewhere in between, you may have just the right mobile billboard for your business.

So what should you put on your car? Well, I’ve seen plenty of examples featuring just the URL, but these don’t relay what the business does, unless your web address lists your main service. I’ve also seen a lot of vehicles with a business name only, so I’ve had no idea of what they do or how to contact them.

Here’s the minimum you should have: your business name, logo, product or service, and website address. Remember, though, that most drivers don’t want to read a novel on the back of your car — so keep it succinct.

Read the full article here

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