Design
I am in the process of doing a client illustration that will be used on some of their marketing material including their vehicle signage. This got me thinking about a vehicle wrap I was commissioned to do a bunch of years back and how successful that “campaign” has been to this day (I see that car around all time, you cant’ miss it). If done properly, vehicle signage is a remarkably effective marketing tool.
Coincidently I was recently forwarded some info concerning vehicle signage.
The Power of Portable Propaganda via SitePoint > Excerpt:
How often have you driven alongside a car or truck bearing company signage? Just about every day, right? Well, there’s a reason for it: brand signage is a great mobile advertisement. Never contemplated putting a decal on your car before? I recommend you reconsider. How often have you looked up a web address spotted on a car in front of you at the traffic lights, or recalled a company because you’ve seen their vehicles on the road? I have plenty of times.
But first, consider the image your car sends out. If you own an old clapper of a car, or a very sporty, new luxury car, think about your market. A bomb on the road may send the message that your services are cheap and nasty, or that you’re unsuccessful at what you do; similarly, if you drive a very fancy car, you may be construed as being too expensive or over the top.
If, however, your vehicle is somewhere in between, you may have just the right mobile billboard for your business.
So what should you put on your car? Well, I’ve seen plenty of examples featuring just the URL, but these don’t relay what the business does, unless your web address lists your main service. I’ve also seen a lot of vehicles with a business name only, so I’ve had no idea of what they do or how to contact them.
Here’s the minimum you should have: your business name, logo, product or service, and website address. Remember, though, that most drivers don’t want to read a novel on the back of your car — so keep it succinct.
Welcome to one2love.co.za ver2!
This is the first major rehash of our portfolio and blog site in a bunch of years. We specifically concentrated on presenting our portfolio pieces in a better way whilst not ignoring the blogging and social part of the site. Hopefully you will find what you are looking for more intuitively.
Approximately 50% of the current portfolio content have been uploaded with more to come over the coming weeks.
Enjoy.
One2love.co.za will be rebooted in the coming days. New design, new content and a cleaner approach. I have for now removed all my client and portfolio pages.
Issue 8 is on street…
Bodyboarding Rockstar Andre Botha makes his first Sixty40 cover.
I was a bit quick to decide I support Jon Engle in his battle against the Stock Art site that claimed he was using their art on some of his client logos (previous post). It is apparently not so clear as to who is in the wrong -> see this excellent post by The Logo Factor – The Jon Engle vs. Stockart.com story – an anti-spec work parable?
Moral of the story; however this playes out, it serves as another nod towards the wrongs of Spec Work and the negative effects it has on the Graphic Design industry.
Sixty40 Magazine – Issue 7 is online. Enjoy.
This also means Issue 8 (the hard copy version) will be on street within the week…
My personal logo is still making the rounds. This time it is featured on design inspiration web thedesigninspiration.com
What is thedesigninspiration site? In their own words:
The Design Inspiration is created by a group of designers who are seeking various design inspiration every day.
To make every designer’s life easier, we decided to feature the best logos, illustrations, websites, photos and patterns from the most talented designers around the world. And we would like to make sure you are getting the fresh and top quality design inspiration daily.
If you are looking for inspiration this is a must visit.
Tilt-shift miniature faking is a process in which a photograph of a life-size location or object is manipulated so that it looks like a photograph of a miniature scale model. By distorting the focus of the photo, the artist simulates the shallow depth of field normally encountered with macro lenses making the scene seem much smaller than it actually is. Many miniature faked photographs are taken from a high angle to further simulate the effect of looking down on a miniature. Objects oriented horizontally, such as the train in the first example, make better subjects for tilt-shift miniature faking than vertically oriented objects such as in the second example, in which one can see how the bottom of the trees are in focus but the top of the trees are out of focus, despite being the same distance from the lens.
Beached from Keith Loutit.
French design blog Graphucinno put the one2love logo on their “best logo of 2008″ list. Thanks guys / girls.
Direct translation from french (using Google Translate):
The 10 best logo
In the view of many designers, the logo design is the most complicated exercise and most périeux that is a visual communication. Getting the message to mark a company, a concept, an image that can be displayed in both 16px X 16px on screen, printed in a hat, or black and white poster is often an achievement. The real logo are beautiful works that I respect enormously and I will never tire of admiring. Let today on the logo that marked the year 2008.
