I am in the process of doing a client illustration that will be used on some of their marketing material including their vehicle signage. This got me thinking about a vehicle wrap I was commissioned to do a bunch of years back and how successful that “campaign” has been to this day (I see that car around all time, you cant’ miss it). If done properly, vehicle signage is a remarkably effective marketing tool.
Coincidently I was recently forwarded some info concerning vehicle signage.
The Power of Portable Propaganda via SitePoint > Excerpt:
How often have you driven alongside a car or truck bearing company signage? Just about every day, right? Well, there’s a reason for it: brand signage is a great mobile advertisement. Never contemplated putting a decal on your car before? I recommend you reconsider. How often have you looked up a web address spotted on a car in front of you at the traffic lights, or recalled a company because you’ve seen their vehicles on the road? I have plenty of times.
But first, consider the image your car sends out. If you own an old clapper of a car, or a very sporty, new luxury car, think about your market. A bomb on the road may send the message that your services are cheap and nasty, or that you’re unsuccessful at what you do; similarly, if you drive a very fancy car, you may be construed as being too expensive or over the top.
If, however, your vehicle is somewhere in between, you may have just the right mobile billboard for your business.
So what should you put on your car? Well, I’ve seen plenty of examples featuring just the URL, but these don’t relay what the business does, unless your web address lists your main service. I’ve also seen a lot of vehicles with a business name only, so I’ve had no idea of what they do or how to contact them.
Here’s the minimum you should have: your business name, logo, product or service, and website address. Remember, though, that most drivers don’t want to read a novel on the back of your car — so keep it succinct.
The New York Times Style Magazine’s article on why Google’s corporate iconography is a 21st-century masterpiece.
…The same can be said of Google’s doodles, most of which are in the cutesy style of illustration that design purists loathe. That’s its strength. How can someone be trying to con you by commemorating the birthday of Isaac Newton with an animated apple falling off a tree, or Jackson Pollock’s with “Google” scrawled in a “drip painting”? It’s so gauche that it must be guileless. “Sometimes those doodles are downright corny,” said Michael Bierut, a partner in the Pentagram design group. “But they’re also surprising, charming and memorable. Like any holiday gift, it’s the thought that counts.”
As of last week MWEB ushered in their uncapped ADSL packages for South Africa… this caused the rest of SA’s ISP’s to come running. Great news and a definite nod in the right direction.
I have gone with Afrihost, in part because they have been my ISP since last year sometime and I have found them to be totally reliable with great customer service.
For more info have a look at this POST on IMOD
10 out of 10. A compelling science-fiction film (great cinematography + love the poster).
Synopsis: It is the near future. Astronaut Sam Bell is living on the far side of the moon, completing a three-year contract with Lunar Industries to mine Earth’s primary source of energy, Helium-3. It is a lonely job, made harder by a broken satellite that allows no live communications home. Taped messages are all Sam can send and receive. Thankfully, his time on the moon is nearly over, and Sam will be reunited with his wife, Tess, and their three-year-old daughter, Eve, in only a few short weeks. Finally, he will leave the isolation of “Sarang,” the moon base that has been his home for so long, and he will finally have someone to talk to beyond “Gerty,” the base’s well-intentioned, but rather uncomplicated computer.
Intro: Over the Horizon
With the bearded man in his red suite poking his head around the corner to give little kiddies their presents, we give you the gift of an action packed issue 10.
We scour the SA coastline with the Roam crew where the calibre of waves that they surf will blow you away. We delve into the creative antics of Jonothan “Oros” Oliff as well as brushing up on your wave knowledge with the final installment of The Project.
This includes an action packed gallery with some of the best images yet to grace the pages of this magazine.
Enjoy!
Ian [ed]
The fine people at Hoefler & Frere-Jones have compiled this very handy post (was originally sent out as an email) on how to combine fonts > excerpt to follow:
Is there a way to know what fonts will work together? Building a palette is an intuitive process, but expanding a typographic duet to three, four, or even five voices can be daunting. Here are four tips for navigating the typographic ocean, all built around H&FJ’s Highly Scientific First Principle of Combining Fonts: keep one thing consistent, and let one thing vary.
I have added a lifestream (?) page where you can find a bunch of aggregated bits and bytes… stuff I find interesting, inspirational, news worthy etc.
Alternatively, you can follow my Google Buzz stream (or on Twitter, Facebook, LinkedIn, Flickr).
A day in the life of New York City, in miniature by Sam O’Hare
Please view in HD and full screen for best effect. For a description of the shoot, camera, lenses and workflow, please see here: bit.ly/aFmaPZ
Welcome to one2love.co.za ver2!
This is the first major rehash of our portfolio and blog site in a bunch of years. We specifically concentrated on presenting our portfolio pieces in a better way whilst not ignoring the blogging and social part of the site. Hopefully you will find what you are looking for more intuitively.
Approximately 50% of the current portfolio content have been uploaded with more to come over the coming weeks.
Enjoy.
Colophon
- CSS: World Football House
- Images and Content: Client supplied (excluding the custom map created by one2love)
